Affiliate Advertising System
A banner network system is not just the internal mechanism for presentation of ads and collection of statistics. Those are just a small integral part of the entire affiliate banner system. In order to be truly useful, a banner network system needs to provide detailed and accurate analytical data, such as the number of ad impressions, click rates, and commissions, which can then be used to determine the success of a given campaign as well as highlight any areas of the campaign that may need improvement.